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Cafédirect & Fairtrade

Cafédirect: An Introduction

Cafédirect is proud to be the UK's leading Fairtrade Hot Drinks Company producing 100% Fairtrade coffee, tea and chocolate drinks.

Over 16 years of successful trading, we have become a beacon brand in the Fairtrade market, trusted by our loyal customers and inspiring new consumers to try not only Cafédirect products, but also other brands that carry the Fairtrade mark.

Our grower partners hold shares in the company, sit on the Cafédirect board and have a say in how our business is run. Our Gold Standard ensures we pay over and above the Fairtrade price and invest a % of our profits every year back into growers' organisations- making them stronger and more sustainable for the future. This is part of our social return. Together with our commitment to long-term trading relationships, this enables our grower partners to increase their expertise, improve their product quality and enhance their understanding of international markets, thus leveraging greater influence in all their business dealings. It also means that our consumers enjoy delicious hot drinks of the very best quality.

View the latest Friends of Cafedirect newsletter (86kb)

What is Fairtrade?

The FAIRTRADE Mark is an independent consumer label which appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal.

For a product to display the FAIRTRADE Mark it must meet international Fairtrade standards. These standards are set by the international certification body Fairtrade Labelling Organisations International (FLO).

Producer organisations that supply Fairtrade products are inspected and certified by FLO. They receive a minimum price that covers the cost of sustainable production and an extra premium that is invested in social or economic development projects.

Why stock Cafédirect Fairtrade teas and coffees?

Growth in ethical consumerism is growing. In 2006 Sales of Fairtrade products in the UK reached £300m, which is a 46% increase over the previous 12 months (source: The Fairtrade Foundation). Sales of Fairtrade Coffee in Retail and Catering increased by 39% year on year , and of tea by 50% year on year.

The Fairtrade movement has really moved from niche to mainstream and the sales figures reflect the fact that more and more customers are looking for a guarantee that products have been traded fairly,

Offering Fairtrade products is a key way to differentiate your offer, respond to your customers demands and with the support package offered by Cafédirect and Peros, we are able to help you communicate these values to your customers.

What Cafédirect Offer

• Range of products that are all 100% Fairtrade
• Instant Coffee, decaff Coffees, Roast and Ground, Whole Bean, Tea, Earl Grey, Drinking Chocolate and Instant Hot Chocolate. Our product range covers self serve, bean to cup and vending machines.
• A comprehensive support package that covers Point of Sale, menu boards, loyalty cards
• Available as a stand alone coffee brand
• Full product support through Cafédirect distributors Peros Ltd
• Ongoing Foodservice product development
• £1.2m advertising support package
• Brand recognition as Cafédirect products are stocked in most of the UK's major supermarkets

View the latest news on Fair Trade (234kb)